Embracing the importance of partnerships for maximum results

By Greg McEwan

Brand Partnerships aren’t a new thing, they’ve been in existence for centuries but there has definitely been a shift in how partnerships are developed and activated in recent years, especially in some sectors.

From my own experiences in sport, the shift from a traditional advertising model to a partnership approach is picking up pace and the cold transactional based agreements are becoming a thing of the past. Although some will say there is a balance to be had between both.

So why is it important? Well, personally, when working with clients I want to get under the bonnet of how their business works, what are their KPI’s, their values and their vision and how can we help them achieve their targets across all these areas.

By understanding the business and what they would like to achieve we can shape a bespoke package to help bring this to life and deliver against KPIs. There is no off the shelf product that will deliver for all and by creating a bespoke package gives the client exactly what they are looking for.

Here at PRTNR we pride ourselves on being an extension of our client’s team, living and breathing their vision and values and collectively delivering results as we are far stronger together than as separate teams.

We take a great pride in delivering for clients and assisting them in smashing targets, that’s the buzz, that’s what we do it for.

Many of my career highlights have been where we have worked side by side with clients, developed a great relationship, both professionally and personally, and this has carried through into the collective work where, with passion and dedication, we’ve delivered award winning campaigns.

Helping brands engage with communities, fan groups, customers is what it’s all about and when it comes together it is phenomenal. It’s all about the Partnership approach.

With partnerships it creates a long-lasting relationship with longevity and legacy.

We will continue to develop our partnership approach with our clients and enjoy every minute of that journey.

PRTNR’S Greg McEwan helped grow The Open’s revenues across ticketing, successfully selling out the event for the first time in its history at Royal Portrush and new record-breaking crowds at Royal Birkdale and Carnoustie. He led the communications strategy for Bank of Scotland’s sponsorship of the London 2012 Olympics and SSE’s award-winning partnership with the 2014 Commonwealth Games in Glasgow.